TAX CONSULTANCY APPLICATION

Visual Identity

I designed a logo for an application developed by GWW, a company specializing in legal and tax consultancy. The main goal of the app was to facilitate tax settlement, and I wanted the logo to reflect that purpose in a clear and meaningful way, offering visual cues that would help users easily connect the logo with the app’s functionality.

Each design aimed to balance professionalism with user-friendly elements, providing GWW with a logo that aligned with their goal of simplifying tax settlements for their clients.

The first logo combined elements of a percent sign, the letter N, and a calculator button, subtly hinting at the app’s role in calculating and managing taxes.

The second concept drew inspiration from documents, charts, and folders, emphasizing organization and the structured nature of tax work.

The third and final design was based on a spreadsheet, a “check” icon, and a ribbon, symbolising both accuracy and achievement in financial management.

TAX CONSULTANCY APPLICATION

The first logo combined elements of a percent sign, the letter N, and a calculator button, subtly hinting at the app’s role in calculating and managing taxes.

The second concept drew inspiration from documents, charts, and folders, emphasizing organization and the structured nature of tax work.

The third and final design was based on a spreadsheet, a “check” icon, and a ribbon, symbolising both accuracy and achievement in financial management.

Stonemason